OUR STORY / WESTERN SYDNEY
BUILT FROM
THE GAME
OUTWARD.
WHY 777 / 01
NOT JUST A GRIP
SOCK BRAND.
777sports is an independent sports brand shaped by the people, pitches and culture around the game. Grip socks are what we are making right now. They are not the limit of the brand.
The ambition is wider: performance products, street-led pieces and stories that give the people inside sport somewhere to be seen.
SPORT.
The work, movement and performance behind the product.
STREET.
The style, places and culture that give the game its identity.
STORY.
The people and moments worth carrying beyond the final whistle.
THE CURRENT CHAPTER / 02